by Sarah Musgrave and Sophie-Louise Hyde
Loughborough Students Rag raised over £1.4million pounds during 2011-12 whilst still ensuring that volunteer satisfaction was of key importance to the section.
As Student Fundraising Organisations or Rags (as they are most commonly known), increasingly raise millions of pounds for their chosen charities all across the country each year, it is not surprising that the organisation, their Rag Chair or Manager, and the students involved within the sections, are having to become more business-minded. However, it is with this moment of change in mind that one must ask the question that all Rag Chairs and Committee Members of university charity sections have come to fear: ‘What is more important – the amount of money you raise or the satisfaction of your volunteers?’ Of course the answer might be obvious to you, but in the world of fundraising where competition is fierce and to be best in the field, a keen eye on the finances of your organisation is needed, it can and has been, a tricky question for some.
The UK’s top universities have warned they will need more public funding if they are to continue to compete with institutions around the world.
The Russell Group, which represents 24 of the UK’s leading universities including Oxford and Cambridge, said other nations are pumping millions of pounds into research and higher education.
I grew curious after coming across some articles discussing the decrease in alumni participation rates among colleges and universities. I wanted to figure out what was behind this decline – not only because quite a few of our clients utilize our fundraising services and have seen the antithesis of this, but also because I am able to draw from my own experience as I graduated in 2009. So I dug a little deeper, did some research, and applied my own insight to figure out some contributing factors as to why alumni are not more engaged with their alma mater. Four of the main reasons that I’ve come across and identify with are listed below.
The Vice-Chancellor of the University of Oxford has announced an extended fundraising goal of £3bn.
Professor Andrew Hamilton’s announcement follows the Oxford Thinking Campaign successfully surpassing its initial target of £1.25bn last March. The Vice-Chancellor was speaking at his annual Oration delivered in Convocation House.